Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: Techniques and procedures for collecting and analysing different types of data are examined and analysed in detail. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.
Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: Thinking Objects: Contemporary Approaches to Product Design explores the many approaches designers take to their work, deconstructing the design process. How do objects “communicate” to us? This book reveals how designers can learn to read the signals an object sends, interpret meaning, and discover historical context, and use those messages in their own new product designs. Readers will learn to…
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: This first book in the Basics Architecture series explores the concepts and techniques used to represent architecture. A broad array of techniques employed to develop architectural ideas are described, ranging from the way in which sketches are used to develop conceptual ideas, through to the working drawings and details required for the construction of buildings. The book covers both…
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: Strong images only come about through a combination of technical excellence and thorough composition. While there is plenty of technical advice, photographers often turn to fine-art sources for the so-called rules of composition. This book, however, acknowledges photographys quite different dynamic and offers a contemporary approach to composition more suited to the medium. The second edition of…
Скачать книгу (размер 932 Kb , формат fb2, страниц 184) Аннотация: AVA Academias Basics Typography titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Typography. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. Basics Typography 03:…
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: Students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process. Fashion Thinking establishes key approaches to design and enables this process of discovery. Nine student projects form the core of the book,…
Скачать книгу (размер 1 013 Kb , формат fb2, страниц 200) Аннотация: Basics Fashion Design 07: Menswear offers an updated perspective on the shifting and sometimes complex relationships that exist within this fascinating area of fashion. This visually stimulating book provides a broad introduction to the subject by considering a range of social and historical contexts that have served to define and redefine menswear through the ages. Both the design process and…
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: Features the work of more than one hundred international illustrators, educators and students demonstrating diverse visual languages, contexts, ideas, techniques and skills. Introduces fundamental techniques to inspire, inform and act as a useful resource. Explores the importance of ideas, research, drawing and experimentation and is an educational tool featuring short exercises, methods,…
Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: «he Visual Dictionary of Pre-press & Production is a comprehensive guide to the many and varied terms used within the print industry. From «alignment» to «z-bind fold» and «Acrobat «to «woodblock», this book will prove an invaluable resource to anyone interested in pre-press and production. More than 250 common pre-press and production terms are explained with concise definitions, accompanied by…
Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: Publishing Today explores the entire publishing process from writer to reader; passing through the key activities performed in the editorial, design, production and marketing departments. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice (from children's to academic publishing, from online journals to trade magazines) this is an essential introduction to…
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: Basics Design: Typography examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of…
Скачать книгу (размер 886 Kb , формат fb2, страниц 175) Аннотация: Basics Interior Architecture: Drawing out the Interior aims to provide an introduction to the representation of interior space through drawing and model. It introduces the reader to a range of techniques and methods and describes when and where to use them. Starting with what is meant by interior architecture and why designers draw in the first place, it goes on to explore what one might draw and…
Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: «Brand-driven Innovation» examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a more durable relationship between…