Michael Black: Business Environment (+ Audio CD)
(fb2, 96 страниц, 483 Kb)
Жанр: CIDEB
Издательство: CIDEB
Год издания: 2000
Аннотация:
Focus on companies in relation to competitors and external stakeholders, including customers, suppliers and the general public. • Gaining a competitive edge • Customer relationship management • Marketing communications • Logistics • Trade fairs • PR to the rescue