Lingua Digitalis
(fb2, 192 страницы, 973 Kb)
Жанр : Gestalten
Издательство : Gestalten
Год издания : 2012
Аннотация:
Mutabor has developed into one of the most important and creative design agencies in Germany. The company has also made a name for itself internationally with its succinct logos and icons for renowned clients such as the German soccer league, the Bundesliga. Over the years Mutabor has successfully expanded its core expertise into the comprehensive design of interdisciplinary brand presentations. Its award-winning projects for clients such as Audi, Adidas, Deutsche Telekom, and BMW range from printed editorial design to the creation of brand showrooms and large-scale presentations for automobile trade shows. A key aspect of Mutabor's work is optimally showcasing brands in digital media. In Lingua Digitalis, Mutabor visually demonstrates how to develop effective logos and icons for digital applications such as the iPad, apps, and interface design. The book presents over one thousand pieces of work, some of which are published here for the first time. Through these examples, Mutabor explains not only its own strategic process, but also how designers can unlock even the most complex or abstract logo design assignments across various platforms. Lingua Digitalis is a practical reference tool that is specifically made to assist designers in their daily work. On the basis of the broad scope of featured examples this internationally recognized design company reveals its proven approaches and methods for creating digital logos. Mutabor is also responsible for Gestalten's long-time best sellers Lingua Grafica and Lingua Universalis.