Martin Lindstrom: Buyology: How Everything We Believe About Why We Buy is Wrong
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study…