Chaffey Dave: E-Business and E-Commerce Management

Chaffey Dave: E-Business and E-Commerce Management

(fb2, 768 страниц, 3 910 Kb)

Жанр : Prentice Hall
Издательство : Prentice Hall
Год издания : 2011

Аннотация:
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Добавить комментарий

Для отправки комментария вы должны авторизоваться.