Kevin Budelmann: Brand Indentity Essentials

Kevin Budelmann: Brand Indentity Essentials

(fb2, 176 страниц, 891 Kb)

Жанр : Rockport Publishers
Издательство : Rockport Publishers
Год издания : 2010

Аннотация:
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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