Sandra Cain: Key Concepts in Public Relations
(fb2, 264 страницы, 1 340 Kb)
Жанр: Macmillan Publishers
Издательство: Macmillan Publishers
Год издания: 2009
Аннотация:
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.