Kotler Philip: Principles of Marketing
(fb2, 720 страниц, 3 665 Kb)
Жанр : Pearson
Издательство : Pearson
Год издания : 2013
Аннотация:
For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.